Upstate Farms

Interactive
Photography

2017

Dedicated to Dairy

As one of the largest dairy cooperatives in the nation, Upstate Farms needed a modern and new look for its consumers. The new website brings the consumer closer to the farmers and the animals that they care for, all wrapped in a clean experience.

Photography

The creative direction called for grounded and impactful photography of dairy farmers in their element to revitalize the brand.

Website

The site integrates wholesome photography and video as well as messaging for milk’s benefits. Product information is easily found and filtered and a location search locates farms and retailers that are close to the user’s location.